#Where_we're_going

The symbol '#' (hashtag), followed by one or more words, plays an important role in social networks. It is used to catalogue and describe photos, videos, texts, or even hyperlink contents. Nowadays, individual behaviour on these networks is often associated with the idea of 'personal marketing'. Some highly visited profiles, either from public figures or from so-called influencers, attract significant investments from corporations seeking personalised forms of advertising. Furthermore, the personal profile on the social network now can work as a kind of in vivo CV, showing not only personal but also professional activities which can be scrutinized by employers. The title of this piece invites us to reflect about the status quo of what might be regarded as a form of digital existence and socialization. 'Where we're going' is a vague and indeterminate expression about the future, thus incompatible with the hashtag rationale. Certainly, many aspects of our lives aren't classifiable. The work is dedicated to composer and maestro Christopher Bochmann.